EXECUTIVE SUMMARY

POW’s community has been growing steadily since its founding in late 2017 and ist members are seen as one of the key stakeholders of the organization. Over the last five years it has become apparent that the organization needs to understand the community better in order to continue to grow sustainably. To kick off 2022, POW launched a community survey in February. The goal was to better understand the outdoor community, their attitudes, opinions, experiences, and needs. The survey takes an in-depth look at the Swiss outdoor community, specifically member, supporters, and followers of POW. A total of 625 individuals from all over Switzerland responded to the POW community survey. The survey was launched through various digital channels: social media, newsletters, as well as through ambassadors and volunteers who shared the survey.

Key areas that were analysed included: demographics, perceptions of climate change, motivation and level of activism, as well as the level of knowledge on POW.

The data obtained from the survey gives POW a sound foundation to focus its work on political advocacy, but also shows that the organization is heading in the right direction in terms of engaging with its community. The focus areas and the results allow POW to focus on the right areas of action and to be able to communicate more effectively with the community.